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James Cowie

ECD / Writer

  • Work
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  • AWARDS

Skittles

I always wanted to work on Skittles. So I was over the moon to work on a global brief for Skittles China. And even happier when my scripts were chosen by the New York global brass ahead of dozens of other writers around the network. One of the great highlights of this campaign was getting to work closely with Ari Weiss, though at times, the experience of making a Chinese ad felt like I was in my very own Skittles ad. Nevertheless, I was thrilled with how it all ended up.