For years Movember has used the power of men’s moustaches to help tackle serious men’s health issues like suicide, depression, testicular and prostate cancer. And they’ve always done it with good humour and a healthy dose of fun.

Now it was time to dramatise the power of moustaches with science. So we teamed up with genetic testing specialists EasyDNA and gave men the chance to find irrefutable evidence that could prove how great their moustaches really were. By sending in a strand from your hairy top lip we could scientifically match your DNA to great moustaches of the past. This way, men could discover if they were a distant relative like Genghis Khan or Eric. And more importantly, they could also find out if there were any congenital health issues that their genealogy made them particularly susceptible to. With this information, we were able to create highly personalised cancer risk assessments for men all over the world, and we were able to give them simple steps for checkups, self-care and cancer screenings so that they could ultimately lead longer, healthier lives.

Awards:

Cannes, Brand Experience, Shortlist.

Cannes, Health & Wellness, Shortlist.

MADC, GOLD, Charity.

AWARD, Silver, Health & Wellness, Disease Awareness.

AWARD, Silver, Art Direction, Craft.

AWARD Silver, Charity, Design.

AWARD, Bronze, Charity, Direct,.

AWARD, Bronze, Creative Strategy.