For years Movember has used the power of men’s moustaches to help tackle serious men’s health issues like suicide, depression, testicular and prostate cancer. And they’ve always done it with good humour and a healthy dose of fun.
But we wanted to dramatise the power of moustaches in a new way. So we teamed up with genetic testing specialists EasyDNA and gave men the chance to find out how great their moustaches really were. By sending in a strand from their hairy top lip we could scientifically match their DNA to great moustaches of the past. So not only could men find out if they were a distant relative of Genghis Khan, Eric the Red or Mansa Musa, they could also find out if there were any congenital health issues that their genealogy made them particularly susceptible to. That way, our men could take steps to get ahead of things and ultimately lead longer, healthier lives.