When Messi announced in an interview that he was staying at Barcelona, he triggered one of the biggest social media events in football history. Within one hour of the announcement, we’d written a script and had it approved. Within 48 hours, we had produced and released the film to dozens of countries throughout the world. At the time, this story was breaking the internet. Our clients were at DEFCON 4, we’d just signed Messi to a contract, and we knew we needed a message that could give Budweiser a reason to be a part of the moment. An insane, panicked, but ultimately enormously rewarding project.

Recognition:

Creativity Pick of the Day.