For too long, dyslexia has been perceived as a disability, as a mode of thinking somehow less than ‘normal’. And yet, the world’s largest recruiter, Randstad Enterprise, concluded in a far-reaching global study that the skills that Dyslexic thinkers typically excel at such as creativity, problem-solving, lateral thinking and communication are now “the most sought-after skills in every job, across every sector, around the world.” So we decided to challenge the idea that dyslexia is somehow an impediment by reframing it as a rocket ship to success - as a mode of thinking that will better equip everyone to thrive against the demands of the future. To do it, we teamed up with Virgin and Open University to create DyslexicU, a fully-functioning University where you can learn how to think like a Dyslexic thinker. See for yourself at: www.madebydyslexia.org/dyslexicu

Awards:

Cannes Lions, Health, Bronze.

Cannes Lions, Innovation, Shortlist.

Cannes Lions, Glass, Shortlist.

Cannes Lions, Sustainable Development Goals, Shortlist.

AWARD Award Gold.

AWARD Award Silver.

AWARD Award Bronze.

MADC, GOLD, Charity Campaign.

12x Campaign Brief, The Work In Book.