The economic power of creativity in Australia has always been underestimated. While traditional industries like mining, technology, manufacturing, and finance have always been easily quantifiable on the stock market, creativity has been treated more as a cultural, rather than an economic force. And this perception has meant there is now a popular push for schools to teach fewer creative classes to our kids.

But the truth is that creativity is Australia’s most valuable resource - a force with a towering economic as well as cultural potential. To prove it, we decided to make the value of Australian creativity just as quantifiable as any other resource.

For the first time ever, we put an actual dollar value on Australian Creativity using live market data from Australia’s stock market. The Creativity Index tracks a range of ASX listed companies selected after meeting a list of creative criteria and benchmarks that we developed in collaboration with Jarden Group, one of Australia’s leading financial services companies.

The Creative Index was launched at the National Gallery of Victoria as one of the finalists for the 2023 Rigg Design Prize.

Awards:

Andy Award, Regional Shortlist.

MADC, Gold, Brand activation.

AWARD, Bronze, Digital Tools & Utilities.

AWARD, Shortlist, Data Visualisation.

AWARD, Shortlist, Services & Utilities.

AWARD, Shortlist, Creative Expression.

AWARD, Bronze, Early Stage Innovation.

AWARD, Bronze, Service Innovation and Design.

Caples, Highly Commended, Best in Show.

Caples, Silver, Use of Data.

Caples, Gold, New Product Launch.

Caples, Bronze, Branded Content.

3x Campaign Brief, The Work In Book.