After years out of the spotlight, one of the most iconic brand ambassadors in American advertising history, the Green Giant, was ready to make a comeback. But before he returned to his famous Valley, we took him and his sidekick Sprout on a road trip across America, each of them documenting their journey on their own IG and FB accounts. We created dozens of posts at some of America’s most famous landmarks, each shot from both the Giant and from Sprout’s perspective. And we built geofenced Snapchat filters at each landmark along the way.

Recognition:

Over 750 MM PR impressions. Featured in over 700 publications including The New York Times, USA today, Good Morning America, Jimmy Kimmel Live, CNN, Buzzfeed, Mashable, Adweek and more.

One show finalist “Moving image: craft.” Shorty Winner: Campaign by platform - Instagram. Shorty Winner: Mobile. Webby nominee mobile. Creativity Editor’s Pick.