Superbowl campaigns are monstrous, daunting, white-knuckle privileges. Having just launched a new brand positioning, the pressure was on for GoDaddy to make a Herculean splash in advertising’s most crowded popularity contest. The plan: not one, but two separate Superbowl spots. Yes, it nearly killed all of us, but it was also a blast. In two very different ways, we wanted our small business owning customers to know that GoDaddy could help them kick ass online. A particular highlight was helping to write the lyrics of the Bodybuilders song, which still gives me a giggle to this day. Not to mention working with Jesus from The Big Lebowski.

Recognition:

USA today Superbowl Ad-Meter top 10 - Bodybuilders.

Cannes Shortlist Film Craft. Use of original music.

One Show Silver Film Craft: original score.