The Superbowl is a massive moment in American advertising. Our task was to transform America’s biggest party into a truly global moment - one that could inspire Budweiser drinkers in more than 25 different countries. In 72 hours we created thousands of pieces of locally optimised content, transforming America’s biggest party into a truly global event.

In hindsight, it might not have been a great idea to bring people from pretty much every country on Earth together in January 2020. But those were simpler times. It was at least a month before the phrase ‘mother of all superspreader events’ had been coined for the first time.

Recognition:

Generated more than 1b total social impressions.

‘BudX won the superbowl.” Campaign Live.

“Best Superbowl activation.” Ad week.

AdAge, iHeart Radio, Rolling Stone, Campaign US, Event Marketer, MixMag and more.

2021 Shorty Winner: Micro influencer campaign.

1 Gold, 3 silver and a bronze at BEA Experience Awards 2020.