For years Movember has used the power of men’s moustaches to help tackle serious men’s health issues like suicide, depression, testicular and prostate cancer. And they’ve always done it with good humour and a healthy dose of fun.

But we wanted to dramatise the power of moustaches in a new way. So we teamed up with genetic testing specialists EasyDNA and gave men the chance to find out how great their moustaches really were. By sending in a strand from their hairy top lip we could scientifically match their DNA to great moustaches of the past. So not only could men find out if they were a distant relative of Genghis Khan, Eric the Red or Mansa Musa, they could also find out if there were any congenital health issues that their genealogy made them particularly susceptible to. That way, our men could take steps to get ahead of things and ultimately lead longer, healthier lives.

It's always been easy to track the economic value of industries like mining, technology, manufacturing, and finance. And yet, for too long, the value of Australia's greatest natural resource – creativity – has been seen as cultural, not economic.

For the first time ever, we put an actual dollar value on Australian Creativity using live market data from Australia’s stock market. The Creativity Index tracks a range of ASX listed companies; selected after meeting the criteria and benchmark developed with our investment group partners.

Developed in collaboration with Jarden Group, one of Australia’s leading financial services companies, and exhibited at the National Gallery of Victoria as one of the finalists for the 2023 Rigg Design Prize.

When Lionel Messi scored his 644th goal for Barcelona, he broke Pele’s record for most goals scored with a single club. To honor the achievement, we created 644 customized and numbered Budweiser bottles, one for every goal of Messi’s career - and as soon as Messi broke the record, we sent the bottles to all the goalkeepers Messi had scored against. Each keeper received their bottles in personalized packaging that included a letter from Messi himself. Many of the goalkeepers, legends in their own right, posted the gesture to their social media feeds, sparking headlines all over the world.

Awards:

2021 Cannes Sliver Lion - Entertainment Lion for Sport fans and community - Influencer and Co creation.

2021 Cannes Shortlist - Direct / food and drink.

2021 Cannes Shortlist - Social and influencer - Partnership.

2021 Cannes Shortlist - Social and influencer - Innovative Use of Partnership.

2021 Cannes Shortlist - Excellence in Sports Entertainment - Partnerships with Sports Talent. Cannes Shortlist - PR - Food and Drink

2021 One Show Finalist X 2. Influencer Marketing - Single Channel, Social Post - Real Time Response.

2021 Webby Nominee X 2: Food & Beverage , Best Influencer Endorsements.

2021 Shorty Winner x 2: Sports, Wine, Beer, Spirits.

Recognition:

3+ Billion Earned Impressions. 1200+ earned articles and coverage in 84 countries. $20M+ of Social Media Value and more than +3% total increase in followers across Budweiser’s social channels.

Featured on USA today, the New York Times, CNN, ESPN, goal.com, Sky Sports Football (UK), The Daily Mail (UK), The Sun (UK), Good Morning Britain (UK), Marca (Spain), Gazzetta Dello Sport, China Daily, Contagious, Adweek and more. Creativity Pick of the day.

In 2022, DDB Group Melbourne won Australia’s largest pitch of the year and developed Smith St, a bespoke agency model for Coles supermarkets. We’ve transformed their brand from one famous for bad and inconsistent advertising, into one known for contemporary and iconic campaigns.

When you bet with Dabble, you can copy the bets of your friends and favourite influencers. So we created Roger, a robot that loves copying people to feel more human.

For years, sports performance brands like Nike have told us there’s no place for enjoyment on the road to greatness. If you want to be at your best, you have to sacrifice everything. In the lead up to the Olympics, our global campaign took aim at one of the biggest brands on Earth. While they were screaming JUST DO IT, we were putting forth the opposite mantra: “Don’t Just Do It. Enjoy it.”

A Funpass from Funlab offers you and your friends a subscription to a bunch of genuinely fun things to do, like Karaoke, ten pin bowling, mini golf and more. So to encourage people to get up off their couches and start having fun, we created a special offer. All you had to do was unsubscribe from one of your streaming subscription and you’d get a Funpass for free.

None of us make smart decisions all the time. Particularly in the complicated world of home DIY. But happily British Paints offers a great mix of quality and value. It's a no-brainer, even for those who often fail to make smart choices in life.

Vodka Cruiser, a brand known for bright colours and fun in the sun launched two new dark cola flavoured drinks. So, we empowered the audience to embrace their dark side by sending in your exes old keepsakes and having them get hexed by a real-ass witch.

I always wanted to work on Skittles. So I was over the moon to work on a global brief for Skittles China. And even happier when my scripts were chosen by the New York global brass. The whole experience felt perfectly a bit like a Skittles ad.

As a premium brand worldwide (outside the US), we needed a campaign that went beyond the traditional die-hard fan passion approach that most beer brands apply to football sponsorships. Global footballers are some of the most influential personalities in the world - yes, they’re famous for playing football, but they’re also famous for other lifestyle passion points like fashion, music, art. And tattoo culture.

Aside from being one of the greatest players of his generation, Sergio Ramos owns some of the most iconic tattoos in world football, and in global tattoo culture more broadly. So when we revealed his body without any of his trademark ink to his 36 million Instagram followers, we hit headlines all over the world. Then we brought each tattoo back, one by one, chronicling the personal stories behind the ink and marking the achievements of Sergio Ramos’s rise to greatness.

Recognition:

47M views. 6x higher engagement (30% above IG benchmark) .

One show finalist “Moving image: craft.” Webby’s mobile: People’s choice nominee. Webby’s interactive: People’s choice nominee. Creativity Ad of the day.

Stay Kind is a charity that aims to make the youth of Australia kinder by tackling problems like bullying, violence, self-harm and suicide. We gathered together 128 of Australia’s most prominent Twitch streamers to create the kindest gaming tournament in history, one where you could win, not by being the best player, but by being the kindest.

After years out of the spotlight, one of the most iconic brand ambassadors in American advertising history, the Green Giant, was ready to make a comeback. But before he returned to his famous Valley, we took him and his sidekick Sprout on a road trip across America, each of them documenting their journey on their own IG and FB accounts. We created dozens of posts at some of America’s most famous landmarks, each shot from both the Giant and from Sprout’s perspective. And we built geofenced Snapchat filters at each landmark along the way.

Recognition:

Over 750 MM PR impressions. Featured in over 700 publications including The New York Times, USA today, Good Morning America, Jimmy Kimmel Live, CNN, Buzzfeed, Mashable, Adweek and more.

One show finalist “Moving image: craft.” Shorty Winner: Campaign by platform - Instagram. Shorty Winner: Mobile. Webby nominee mobile. Creativity Editor’s Pick.

Our school system isn’t designed for people with Dyslexia. And yet, they are often our most gifted thinkers.

Most people have no idea what PwC actually does. So with the firm's first brand campaign in over a decade, we brought PwC's extraordinary capabilities to life.

Recognition:

D&AD Wood Pencil: Art Direction for Digital Marketing

2 Cannes Shortlist.

One Show Silver: Interactive Websites,

One Show People’s choice

Art Directors Club Silver: Digital & Motion.

2 Webby Nominations.

FWA Site of the Day.

FWA Mobile SOTD.

Awwwards SOTD.

Communication Arts, Luhrzers Archive.

Siemens MindSphere is a platform that lets developers build apps for the Industrial IOT. We couldn't demonstrate MindSphere in the real world, so we built a miniature world of our own. See it for yourself here at Mindsphere.IO.

Recognition:

2 Cannes Shortlist: Interactive, Data Visualization

2 Webby Honoree,

One Show Merit: Dynamic Data Visualization.

CommArts Digital Annual.

Shorty Nominee.

Archive, Mashable, Tech Crunch..

The Superbowl is a massive moment in American advertising. But our task was to transform America’s biggest party into a truly global moment - one that could inspire Budweiser drinkers in more than 25 different countries. In 72 hours we created thousands of pieces of locally optimized content, transforming America’s biggest party into a truly global event.

Recognition:

Generated more than 1b total social impressions.

‘BudX won the superbowl.” Campaign Live. “Best Superbowl activation.” Ad week. AdAge, iHeart Radio, Rolling Stone, Campaign US, Event Marketer, MixMag and more.

2021 Shorty Winner: Micro influencer campaign.

1 Gold, 3 silver and a bronze at BEA Experience Awards 2020.

Having just launched a new brand positioning, it was critical that GoDaddy continued to stand up for their largest constituency: small business owners. In two very different ways, we wanted our customers to know that we could help them kick ass online. 

Recognition:

USA today Superbowl Ad-Meter top 10 - Bodybuilders. Cannes Finalist: Film Craft. One Show Bronze Film Craft: original score.

We found two kings of global street fashion and paired them up with two kings of world football - bringing them together to create exclusive Budweiser fashion drops that we released on Instagram before El Classico - one of the biggest football games of the year.

We had to move GoDaddy away from its bikini-filled past and show small business owners that GoDaddy could help them kick ass online. Who better to send that message than JCVD?

Recognition:

More than 6m views on YouTube. Creativity Pick of the Day. USA Today, New York Times, New York Post, AdWeek, The Drum, LBB online and more.

Some teenagers will do anything to get rid of pimples. Our job was to get them to consider advice from a doctor rather than advice from Youtube. 

Recognition:

Adweek, LBB Online, The Drum, Huffington Post, Curbed, Cosmopolitan, Teen Vogue, Creativity and more.

When Messi announced in an interview that he was staying at Barcelona, he triggered one of the biggest social media events in football history. Within one hour of the announcement, we’d written a script and had it approved. Within 48 hours, we had produced and released the film to dozens of countries throughout the world.

Recognition:

Creativity Pick of the Day.

Contacts change the way you experience the world. They let you connect with people more directly and intimately. They can change a lot more than just your sight.

Recognition:

The Drum, LBB Online, NY Egotist, Fast Company and more.

The Jolly Green Giant was back after a long hiatus. But what did he learn while he was away?

Recognition:

Effie Shortlist. New York Times, Huffington Post, Curbed, Food & Wine, Thrillist, Creativity, Adweek, The Drum, LBB Online, MSN Money, Delish and more.

… it’s as if your spills never happened.

Recognition:

Archive, Communication Arts, MADC.

There’s no such thing as a standard family. That’s why standard life insurance policies are a bad idea. Happily, Lifebroker are experts at finding exactly the right policy for any family.

 Recognition:

MADC, Shots, Campaign Brief.

A V/Line train ticket gets you into lots of places. (I’ve added proof that we really did record the rollercoaster radio spot on a rollercoaster.)

Recognition:

Cannes Shortlist, Spikes, Siren Award x2, MADC x2, Award.