After years out of the spotlight, one of the most iconic brand ambassadors in American advertising history was ready to return to the valley.
We had to move GoDaddy away from its bikini-filled past and show small business owners that GoDaddy could help them kick ass online. Who better to send that message than JCVD?
Group Creative Director at Deutsch NYC.
Currently running creative for Budweiser Football, Michelob Ultra, Newman’s Own, Siemens and Lactaid.
I’ve won at every major international advertising award show including Cannes, D&AD, The One Show and The Webby Awards.
Long suffering supporter of the Melbourne Demons.
Father of two soon-to-be Knick fans.
Hit me up on LinkedIn or at firstname.lastname@example.org
Industrial app builders need live industrial code happening in real time to help them build and test their apps. But live industrial data is very hard to come by, unless you know someone who owns a giant turbine or a wind-farm. So to demonstrate the power of Siemens’ new IOT developer platform, we built MindSphere.io - an interactive, miniature world hooked up with real industrial sensors that let app developers kick the tires on what the platform could do. With MindSphere.io we were able to give developers the one thing that could prove the power of the platform - live MindSphere code, captured from real sensors, in real time.
Lactaid is 100% real milk from real farmers.
The Jolly Green Giant was back after a long hiatus. We gave him a new look and a new campaign to celebrate his return. And then we asked a question. What did the Giant learn while he was away?
Most people have no idea what PwC actually does. So with the firm's first brand campaign in over a decade, we brought PwC's extraordinary capabilities to life.
Having just launched a new brand positioning, it was critical that GoDaddy continued to stand up for their largest constituency: the American Small Business owner. In two very different ways, we wanted our customers to know that we could help them kick ass online.
Some teenagers will do anything to get rid of pimples. Our job was to get them to consider advice from a doctor rather than advice from Youtube.
Newman’s Own gives 100% of its profits to charity. Yes, 100%.
PwC knows that the best way to make a lasting difference in poorer neighborhoods is by going into classrooms and teaching kids valuable lessons in financial and environmental responsibility. When you teach one kid how to be responsible, that lesson spreads.
When you first start wearing contact lenses, the difference is extraordinary. Contacts change the way you see the world. But they also change how you interact with it. They let you do things with more freedom and confidence. They let you connect with people more directly, more intimately, without barriers or encumbrance. In this campaign, we showed how contacts can change a lot more than just your sight.
A deodorant that doesn’t leave white marks on your clothes. It’s finally time to believe.
There’s no such thing as a standard family. That’s why standard life insurance policies are a bad idea. Happily, Lifebroker are experts at finding exactly the right policy to suit your family's specific needs. Rest assured, if Lifebroker can find a perfect policy for these families, they can find a perfect policy for yours.
… it’s as if your spills never happened.
Sleep with music.
A V/Line train ticket gets you into lots of places. (And I’ve added proof that we really did record the rollercoaster spot on a rollercoaster.)